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Coinwy > Blog > News > Coinbase > Coinbase Challenges Banking Lobby on Stablecoin Rewards Regulation
Coinbase

Coinbase Challenges Banking Lobby on Stablecoin Rewards Regulation

Thiago Alvarez
Last updated: November 15, 2025 3:50 am
Thiago Alvarez
Published: November 15, 2025
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Coinbase Challenges Banking Lobby on Stablecoin Rewards Regulation
Coinbase Challenges Banking Lobby on Stablecoin Rewards Regulation
Key Points:
  • Coinbase challenges bank lobby on stablecoin rewards regulation.
  • Bank’s move affects crypto innovation, consumer choice.
  • Stablecoin market faces regulatory and financial impacts.

Coinbase CEO Brian Armstrong and Chief Policy Officer Faryar Shirzad condemn US banking lobby efforts to restrict stablecoin rewards, calling it an un-American move aimed at preserving bank profits.

The clash underscores tensions between traditional banking interests and the cryptocurrency sector, highlighting potential impacts on consumer choices and stablecoin market dynamics.

Coinbase leadership is vocalizing strong opposition to the U.S. banking lobby’s efforts to limit stablecoin rewards. CEO Brian Armstrong and CPO Faryar Shirzad have labeled these actions as an effort to maintain banking profit monopolies against competition.

The banking lobby, represented by groups like the American Bankers Association and others, has pushed for restrictions that Coinbase argues are not in the best interest of consumer choice. These actions have sparked a wider debate over financial innovation.

The impact of these actions could significantly affect the lucrative stablecoin market, particularly USDC, which offers consumer rewards. Coinbase asserts that such banking efforts are hindering crypto adoption and innovation in the United States.

Financial institutions claim that $6 trillion in deposits could move away from traditional banks if stablecoin rewards are unrestricted. Coinbase’s public campaign is focusing on protecting consumer interests and ensuring competitive financial services.

“Banks want to ban rewards to maintain their monopoly, and we’re making sure the Senate knows bailing out the big banks at the expense of the American consumer is not ok.” — Brian Armstrong, CEO, Coinbase

These developments signal a tension between legacy financial systems and new crypto frameworks. Shifts in regulatory policies could potentially reshape how stablecoins operate, impacting crypto market dynamics and future innovation trajectories.

Armstrong’s assertion that banks seek to maintain their hold on financial systems is echoed in public discourse. Historical trends show a persistent clash between financial autonomy enabled by crypto and traditional banking models.

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