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Coinwy > Blog > Crypto > Bitcoin > Figma’s $100M Cryptocurrency Strategy
Bitcoin

Figma’s $100M Cryptocurrency Strategy

Thiago Alvarez
Last updated: July 2, 2025 12:27 pm
Thiago Alvarez
Published: July 2, 2025
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Key Points:

  • Figma’s $100M crypto strategy involves Bitcoin.
  • Pre-IPO cryptocurrency allocation unveiled.
  • Potential market impacts anticipated.

Figma Inc. has announced a $100M cryptocurrency strategy ahead of its initial public offering in the United States, which primarily focuses on Bitcoin.

Figma’s decision to venture into cryptocurrency involves integrating Bitcoin and USDC into their treasury, marking a bold move for the design platform ahead of its IPO. The initiative, as detailed in the company’s official S-1 filing, involves $70M in Bitcoin ETF holdings and the approval to purchase an additional $30M worth of BTC.

Led by CEO Dylan Field, Figma’s strategy includes collaboration with top banking partners like Morgan Stanley and JPMorgan, positioning digital assets alongside traditional treasury components. This move aligns with past strategies by companies like Tesla and MicroStrategy, aiming for similar institutional involvement.

The impact of Figma’s strategy is expected to reverberate across tech sectors and crypto markets. Focusing heavily on Bitcoin, it seeks to inspire confidence in using cryptocurrencies as viable treasury assets. The strategy highlights institutional stablecoin usage, particularly USDC. Notably:

“Institutional banking partners, including Morgan Stanley and Goldman Sachs, underline the seriousness of Figma’s crypto strategy in the context of its upcoming IPO.”

Figma’s venture holds potential for influencing regulatory and technological discussions around corporate use of cryptocurrencies. The strategy indicates an emerging trend towards mainstream adoption of digital assets in corporate finance, likely encouraging broader participation among tech firms. Further developments should be monitored through official channels, aligning with continuous industry evolution.

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