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Coinwy > Blog > Crypto > Tether > Tether Expands in U.S. Amid New Stablecoin Regulations
Tether

Tether Expands in U.S. Amid New Stablecoin Regulations

Thiago Alvarez
Last updated: July 25, 2025 6:35 am
Thiago Alvarez
Published: July 25, 2025
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Key Points:
  • Institutional focus, leadership change, U.S. market entry amid regulations.
  • Tether nets $13 billion in profit.
  • Competition from U.S. banks challenges Tether’s market share.

Tether plans to expand in the U.S. after the July 18 enactment of the GENIUS Act, focusing on institutional clients under Paolo Ardoino’s leadership.

MAGA Finance

Tether’s U.S. expansion seeks to capitalize on new stablecoin regulations, enhancing institutional adoption amid competitive pressures from major banks launching their own stablecoins.

Tether is accelerating its expansion in the United States in response to the new GENIUS Act, which mandates strict requirements for stablecoin issuers. This shift emphasizes institutional clients and aims to establish a strong domestic strategy.

Paolo Ardoino, the CEO of Tether, is overseeing this strategic shift. In his words:

“We are well in progress of establishing our U.S. domestic strategy. It’s going to be focused on the U.S. institutional markets, providing an efficient stablecoin for payments but also for interbank settlements and trading.”

This aligns with the GENIUS Act’s requirements, offering a tailored stablecoin product.

The expansion directly impacts the stablecoin market, notably as U.S. banks introduce their stablecoins, increasing competition. Tether’s focus on interbank settlements and payments signifies a targeted institutional engagement.

Tether’s financial performance remains strong, with a reported net profit of $13 billion for 2024. Significant investments totaling $13.7 billion in blockchain infrastructure support its strategic U.S. expansion and compliance efforts.

Adherence to the GENIUS Act requires Tether to undergo an annual reserve audit. This necessitates hiring a Big Four firm to align with regulatory standards, ensuring transparency and enhanced financial reporting.

Tether’s shift towards institutional-grade products could reshape stablecoin dynamics. Data suggests a possible effect on DeFi protocols and other cryptocurrencies like BTC and ETH, as Tether strengthens its position in the U.S. market.

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ByThiago Alvarez
Thiago Alvarez is a crypto and fintech analyst at Coinwy, covering blockchain payments, DeFi protocols, and digital asset regulation. With a background in financial technology and compliance analysis, Thiago focuses on evaluating the operational viability and regulatory positioning of emerging crypto projects. His work examines token economics, cross-border payment infrastructure, and institutional adoption trends across global markets.
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