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Coinwy > Blog > Crypto > Project Crypto and SEC’s Shift in Regulation
Crypto

Project Crypto and SEC’s Shift in Regulation

Thiago Alvarez
Last updated: July 31, 2025 10:44 pm
Thiago Alvarez
Published: July 31, 2025
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Key Points:
  • Project Crypto launches, moving financial markets onchain.
  • Chair Paul Atkins shifts SEC’s regulatory stance.
  • Increased institutional involvement anticipated in crypto.

SEC Chairman Paul Atkins announced “Project Crypto,” aiming to transition U.S. financial markets onchain in Washington, indicating a significant shift in regulatory approach.

MAGA Finance

This initiative signals potential regulatory clarity for crypto-assets, promoting innovation and possibly bolstering market participation with tailored guidelines for ICOs and emerging technologies.

SEC Chair Paul Atkins announced a new initiative known as Project Crypto, with the goal of bringing U.S. financial markets onchain. This initiative represents a major policy shift for both the SEC and the broader crypto sector.

In collaboration with President Donald Trump’s crypto working group, Atkins, known for promoting innovation-friendly regulation, emphasized the need for the SEC to embrace digital asset markets positively.

“Capital formation is at the heart of the SEC’s mission, yet for too long the SEC ignored market demands for choice and disincentivized crypto-based capital raising … I have asked staff to propose purpose-fit disclosures, exemptions, and safe harbors, including for so-called ‘initial coin offerings,’ ‘airdrops,’ and network rewards” – Paul Atkins, Chairman, U.S. Securities and Exchange Commission.

The announcement is expected to positively impact major cryptocurrencies like Bitcoin and Ethereum. It signals a significant change in regulatory posture favoring capital raising and development in the crypto sector. Financial implications include potential increase in institutional participation and investment in cryptocurrencies, facilitated by the SEC’s supportive regulatory stance and clear asset guidelines.

The SEC’s approach aims to encourage innovation by fostering capital formation and reducing regulatory pressure, an agenda Atkins has long advocated. By proposing purpose-fit regulations, the SEC plans to implement clear guidelines for market participants, positively influencing the landscape for initial coin offerings and DeFi platforms. This could boost the launch of new tokens and applications on the blockchain.

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ByThiago Alvarez
Thiago Alvarez is a crypto and fintech analyst at Coinwy, covering blockchain payments, DeFi protocols, and digital asset regulation. With a background in financial technology and compliance analysis, Thiago focuses on evaluating the operational viability and regulatory positioning of emerging crypto projects. His work examines token economics, cross-border payment infrastructure, and institutional adoption trends across global markets.
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