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Coinwy > Blog > Market > Business > Amazon, Walmart Consider Launching USD-Backed Stablecoins
Business

Amazon, Walmart Consider Launching USD-Backed Stablecoins

Thiago Alvarez
Last updated: June 14, 2025 2:27 am
Thiago Alvarez
Published: June 14, 2025
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Key Takeaways:

  • Amazon, Walmart consider USD stablecoins for cost savings.
  • Potential $1 billion in reduced fees annually.
  • Pending GENIUS Act may influence this decision.

Amazon and Walmart are exploring the launch of USD-backed stablecoins for their e-commerce and retail operations, aiming to save on transaction fees in the U.S. market.

The evaluation of stablecoins by Amazon and Walmart could disrupt payment processing, affecting fees and boosting stablecoin legitimacy. Traditional payment stocks like Visa dropped following the news.

Amazon and Walmart, among the world’s largest retailers, are considering launching their own USD-backed stablecoins to streamline payments in their vast retail ecosystems. They anticipate significant savings through this digital financial innovation.

Both companies have previously engaged with blockchain technology, but this marks a new step in their digital currency exploration. Despite the internal evaluations, leaders have not publicly discussed these plans.

The potential introduction of retailer-backed stablecoins could lead to substantial savings for Amazon and Walmart by reducing card processing fees. This reflects a strategic move towards further digital transformation in retail.

A corporate stablecoin initiative could unsettle existing payment processing frameworks, impacting companies like Visa and Mastercard. However, successful implementation relies on passing the GENIUS Act, which may shape the corporate stablecoin landscape.

“The entry of giants like Amazon and Walmart into the stablecoin space could redefine the retail payments landscape significantly.” — Arthur Hayes, Co-Founder, BitMEX

While no formal product launches or public blockchain evidence exists, the intent and implications are significant. Both retailers seem poised to enhance their payment systems amidst evolving technology and upcoming regulatory frameworks.

Amazon and Walmart’s involvement could prompt notable changes in retail digital finance, increasing stablecoin adoption. Industry observers await further developments and regulatory outcomes that could potentially alter the retail payments sector.

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ByThiago Alvarez
Thiago Alvarez is a crypto and fintech analyst at Coinwy, covering blockchain payments, DeFi protocols, and digital asset regulation. With a background in financial technology and compliance analysis, Thiago focuses on evaluating the operational viability and regulatory positioning of emerging crypto projects. His work examines token economics, cross-border payment infrastructure, and institutional adoption trends across global markets.
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