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Coinwy > Blog > Crypto > Bitcoin > Amdax’s Ambitious Bitcoin Treasury Strategy
Bitcoin

Amdax’s Ambitious Bitcoin Treasury Strategy

Thiago Alvarez
Last updated: August 18, 2025 12:36 pm
Thiago Alvarez
Published: August 18, 2025
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Key Points:
  • Amdax targets 1% global Bitcoin supply for AMBTS listing.
  • Aim is to list on Euronext Amsterdam.
  • Initial investment seeks over 210,000 BTC.

Dutch crypto service provider Amdax announces plans to list their Bitcoin treasury entity, AMBTS, on Euronext Amsterdam, aiming to acquire at least 1% of all Bitcoin in circulation.

MAGA Finance

The listing could significantly boost institutional Bitcoin investment in Europe, enhancing market adoption and potentially impacting Bitcoin’s market price.

Amdax, a Dutch crypto firm, plans to list the Amsterdam Bitcoin Treasury Strategy (AMBTS) on Euronext Amsterdam. The initiative seeks to become one of Europe’s first publicly traded Bitcoin treasury entities. The move highlights increasing institutional interest.

Lucas Wensing, CEO of Amdax, leads this venture aiming for AMBTS to possess around 1% of Bitcoin’s total supply. The strategy focuses on institutional investors desiring compliant and direct Bitcoin exposure within traditional equity markets.

The decision impacts the Bitcoin market, with AMBTS planning significant accumulation. Such moves can affect Bitcoin’s market dynamics, reflecting institutional adoption of cryptocurrency.

Financial implications are substantial, as AMBTS anticipates over $24 billion for Bitcoin acquisition. The strategy involves private fundraising followed by a public listing. This marks a significant shift in how traditional markets engage with cryptocurrencies. Lucas Wensing, CEO, Amdax, said, “Over 10% of the Bitcoin supply is now held by companies, governments, and institutions. We believe it is the right time to establish a Bitcoin treasury company with the aim of obtaining a listing on Euronext Amsterdam, one of the main European exchanges.”

AMBTS’s approach spurs interest within the cryptocurrency industry and traditional financial sectors. The firm’s regulatory framework aligns with EU guidelines, ensuring confidence among institutional players. This initiative could serve as a blueprint for other firms.

Expert analysis indicates potential for increased Bitcoin valuation due to AMBTS’s projected holdings. Historical data suggests such trends influence asset demand. Observing the European context, outcomes may differ, yet expectations remain optimistic among market participants.

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ByThiago Alvarez
Thiago Alvarez is a crypto and fintech analyst at Coinwy, covering blockchain payments, DeFi protocols, and digital asset regulation. With a background in financial technology and compliance analysis, Thiago focuses on evaluating the operational viability and regulatory positioning of emerging crypto projects. His work examines token economics, cross-border payment infrastructure, and institutional adoption trends across global markets.
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