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Coinwy > Blog > Crypto > Bitcoin > Netherlands’s Amdax to Launch Bitcoin Treasury Firm
Bitcoin

Netherlands’s Amdax to Launch Bitcoin Treasury Firm

Thiago Alvarez
Last updated: August 18, 2025 1:56 pm
Thiago Alvarez
Published: August 18, 2025
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Key Points:
  • Amdax to launch AMBTS aiming for 1% of Bitcoin supply.
  • Targeting institutional investors and a European exchange listing.
  • Regulated under MiCA, ensuring secure Bitcoin offerings.

Dutch crypto firm Amdax announces plans to launch AMBTS, a Bitcoin treasury aimed at capturing at least 1% of Bitcoin supply, targeting a future listing on Euronext Amsterdam.

MAGA Finance

Amdax’s initiative signals institutional confidence in Bitcoin, potentially affecting future corporate Bitcoin treasuries, while boosting Europe’s prominence in the crypto investment landscape.

The Dutch crypto firm Amdax announced plans to launch the Amsterdam Bitcoin Treasury Strategy (AMBTS). The goal is to acquire 1% of Bitcoin supply, targeting institutional investors and a listing on Euronext.

AMBTS, a regulated, independent Dutch B.V., seeks to enhance institutional Bitcoin ownership. Amdax CEO Lucas Wensing highlights Bitcoin’s history and market positioning, eyeing a European exchange listing for expanded institutional access.

Lucas Wensing, CEO, Amdax, “While Bitcoin has been the best performing major asset in the past 10 years with fast adoption as digital capital, it is still relatively small in investment portfolios. With now over 10% of bitcoin supply held by corporations, governments, and institutions, we think the time is right to establish a Bitcoin treasury company with the aim to obtain a listing on Euronext Amsterdam, as one of the leading exchanges in Europe. This will provide institutional investors with new financial instruments to get exposure to the performance of bitcoin.”

The launch impacts industry trends, emphasizing regulated, institutional-grade digital assets. Holding 1% of Bitcoin translates to over 210,000 BTC, valued at approximately $24 billion. AMBTS reflects broader adoption trends of Bitcoin as a treasury asset.

Financially, AMBTS aims for a major stake in Bitcoin’s market cap. It signals growing interest in institutional Bitcoin adoption. Current market values showcase heightened interest, potentially bolstering Bitcoin’s status in digital reserves.

AMBTS, without immediate BTC market impact, anticipates Euronext listing and private financing for initial Bitcoin acquisitions. Industry observers watch for institutional trends supporting Bitcoin’s treasury role.

AMBTS’s compliance with MiCA regulation ensures a secure, regulated Bitcoin offering, differentiating it from prior efforts. Historical parallel initiatives, like MicroStrategy, reinforce institutional BTC roles. Continued positive outcomes may increase Bitcoin’s use in institutions.

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