- Surveys reveal increased interest in cryptocurrency gifts.
- Inflation fails to deter crypto gifting interest.
- Gen Z leads adoption in crypto gifting trends.
U.S. consumers are increasingly interested in cryptocurrency as holiday gifts, according to a recent survey by the National Cryptocurrency Association conducted in partnership with PayPal.
Despite inflation, crypto holds appeal due to potential value growth and flexibility, with broader market implications reflecting rising digital currency adoption among Americans.
The National Cryptocurrency Association highlights crypto as a popular gift choice. Despite inflationary pressures, many Americans consider cryptocurrency a viable option. The “2025 Crypto Holiday Report”, conducted with PayPal, provides insights into these evolving gifting preferences.
The report shows involvement from industry leaders like Ali Tager, VP of Communications at NCA. It indicates a shift as 24% of Americans are open to gifting crypto, with 17% preferring it over traditional gift cards for its value and flexibility.
Ali Tager, VP of Communications, NCA, highlighted the survey’s findings, stating, “Crypto is officially on the gift list.” Source
The interest in crypto gifts underscores a changing consumer landscape, with Gen Z playing a pivotal role. This demographic demonstrates increased enthusiasm, with 28% expressing excitement about receiving cryptocurrency as a gift.
These findings suggest potential changes in holiday purchasing behaviors. The growing acceptance of crypto for holiday shopping reveals societal shifts towards digital currencies. As retailer acceptance remains a barrier, this trend challenges traditional festive spending habits.
Visa’s survey highlights a trend towards embracing crypto in commerce. Nearly half of Americans now utilize AI tools to enhance their shopping experiences, which may have lasting impacts on both consumer behavior and the economy.
Bruce Cundiff, Vice President, Consumer Insights, Visa, commented on a related Visa survey, noting, “The data tells a fascinating story about the spending shift we’re witnessing: shoppers are embracing AI and digital tools at remarkable speed, with nearly half of Americans now using AI to enhance their shopping experience. From AI-powered gift discovery to cryptocurrency as a legitimate gift option, we’re seeing Gen Z and younger millennials lead a fundamental reimagining of commerce.”
Historical trends show increased adoption of stablecoins for their perceived stability. Bruce Cundiff, VP of Consumer Insights at Visa, notes the expectation of stablecoin usage growth by 2035, adding a layer of complexity to the financial landscape. More merchants may accept crypto, influenced by such data.
