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Coinwy > Blog > Market > Binance > Binance’s Zhao Drives Memecoin Charity Initiative Forward
Binance

Binance’s Zhao Drives Memecoin Charity Initiative Forward

Thiago Alvarez
Last updated: September 22, 2025 4:45 am
Thiago Alvarez
Published: September 22, 2025
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Binance's Zhao Drives Memecoin Charity Initiative Forward
Binance's Zhao Drives Memecoin Charity Initiative Forward
Key Points:
  • Charity utility for meme coins gains traction through Binance leadership.
  • Giggle Academy raised $1M in 9 hours.
  • Potential shift in meme coin perception and usage.

Charity emerges as a new utility for meme coins as Binance’s founder Changpeng Zhao leads blockchain-based donations to global causes via the Giggle Academy platform launched in 2024.

Contents
The Market ImpactRegulatory ConsiderationsPotential Outcomes

Binance’s initiative reflects a shift, positioning meme coins as tools for structured fundraising, impacting market dynamics and potentially transforming speculative assets into sustainable charitable conduits.

Binance’s founder, Changpeng Zhao, is redefining meme coins’ utility by championing blockchain-based charitable initiatives. This novel approach is funding global education through platforms like Giggle Academy, which leverages meme coin donations for educational causes.

Having previously criticized meme coins as speculative, Changpeng Zhao now spearheads initiatives like Giggle Academy. The platform effectively channels meme coin donations toward education, marking a shift in the perception of these digital assets. I am just posting my dog’s picture and name. I am NOT issuing a meme coin myself. Source.

The Market Impact

The impact of this initiative reverberates through markets, notably the BNB Chain, where meme coins like GIGGLE and BROCCOLI have surged. These charity-driven coins showcase viral potential, with events such as donation spikes and transaction taxes.

Financial ramifications include significant donation volumes and market cap increases for relevant assets. GIGGLE token, for illustrative purposes, saw a 400% surge following raising efforts, indicating strategic potential for meme coins as fundraising tools.

Regulatory Considerations

While regulatory perspectives remain unchanged, the charitable application of meme coins might prompt future policymaking. No declarations from principal authorities like the SEC or CFTC have emerged regarding these updated uses.

Potential Outcomes

Potential outcomes include broader acceptance of meme coins in philanthropy, speculative relief through structured platforms, and more transparent donation mechanisms. These endeavors align with broader historical trends, such as initiatives by Vitalik Buterin.

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