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Coinwy > Blog > Crypto > Ethereum > BlackRock Shifts Focus to Ethereum in Institutional Strategy
Ethereum

BlackRock Shifts Focus to Ethereum in Institutional Strategy

Thiago Alvarez
Last updated: October 9, 2025 9:13 am
Thiago Alvarez
Published: October 9, 2025
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BlackRock Shifts Focus to Ethereum in Institutional Strategy
BlackRock Shifts Focus to Ethereum in Institutional Strategy
Key Takeaways:
  • BlackRock emphasizes Ethereum in its investment strategy.
  • Ethereum inflows now surpass Bitcoin.
  • Institutional demand drives Ethereum’s market growth.

BlackRock, the world’s largest asset manager, has shifted focus to Ethereum, marking a major institutional change as Ethereum’s inflows surpass Bitcoin’s.

This shift highlights Ethereum’s growing importance in institutional finance, with BlackRock’s backing reflecting increased investor interest and potential changes in cryptocurrency market dynamics.

BlackRock, the world’s largest asset manager, has shifted its strategic focus to Ethereum. The move signifies a major institutional shift, as Ethereum inflows now surpass those of Bitcoin.

Involved are Larry Fink and Jay Jacobs, BlackRock executives reshaping their crypto strategy. The company is emphasizing Ethereum’s critical role in next-generation finance.

This development affects the broader crypto market and Ethereum’s liquidity. Institutional preference for Ethereum over Bitcoin is notable.

Financially, BlackRock’s actions increase Ethereum’s market presence. Ethereum’s on-chain liquidity improvements further highlight its growing role.

“Tokenization, stablecoins, and blockchain-powered markets will redefine how assets are traded and most of that innovation traces back to Ethereum.” – Jay Jacobs, Head of U.S. Equity ETFs, BlackRock

Jay Jacobs at BlackRock stresses Ethereum’s impact on changing systematic financial workflows.

Data reflects a 262% quarterly increase in Ethereum flows, surpassing Bitcoin. Market dynamics may shift as regulatory environments evolve, impacting institutional adoption.

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