- Crypto.com and Trump Media collaborate on CRO treasury.
- CRO sees a 20% price increase post-announcement.
- Trump Media invests $105 million in CRO tokens.
Crypto.com and Trump Media & Technology Group Corp. have launched a CRO-based digital asset treasury and rewards program, solidifying their partnership and marking a notable shift in crypto integration within Trump’s media ventures.
The collaboration signals a broader trend of institutional crypto adoption, as evidenced by increased CRO token value, underscoring the growing influence of digital assets in diverse sectors.
Crypto.com and Trump’s media arm have formalized an agreement for a CRO-based digital asset treasury. The move follows Crypto.com’s settlement with the SEC and signifies a major step in integrating cryptocurrencies with Trump-affiliated products.
The partnership involves Crypto.com, under CEO Kris Marszalek, and Trump Media, founded by Donald Trump. Crypto.com will provide the necessary CRO infrastructure, while Trump Media’s Truth Social gains crypto integration for its platforms. Market analysts see these developments as setting a precedent for similar corporate crypto treasuries.
The collaboration has sparked significant speculation, with CRO prices surging 20% post-announcement. This reflects increased market interest and investor enthusiasm surrounding the treasury initiative. Trump Media’s $105 million investment in CRO highlights its commitment to digital assets. Crypto.com also acquires $50 million worth of Trump Media stock as part of this broader strategic shift.
Market analysts see these developments as setting a precedent for similar corporate crypto treasuries. Crypto exchange media partnerships rarely involve direct equity and native token buy-ins of this scale. The new treasury company aims to manage $1 billion in CRO and $200 million in cash. This reflects the rising trend of digital asset incorporation into corporate balance sheets, echoing past strategies by firms like MicroStrategy.
Kris Marszalek, CEO, Crypto.com, said, “We are excited to partner with Trump Media to create a crypto treasury company focused on buying and holding CRO tokens.”
