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Coinwy > Blog > Market > Business > JD.com Advances in Stablecoin Arena Amid Hong Kong’s Regulatory Changes
Business

JD.com Advances in Stablecoin Arena Amid Hong Kong’s Regulatory Changes

Thiago Alvarez
Last updated: July 29, 2025 2:28 pm
Thiago Alvarez
Published: July 29, 2025
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Key Points:
  • JD.com registers stablecoins amid Hong Kong’s regulatory changes.
  • JD aims to reduce global payments and improve efficiency.
  • Involvement in HKMA sandbox highlights regulatory compliance focus.

JD.com is preparing to launch ‘Jcoin’ and ‘Joycoin’ stablecoins through its subsidiary JD Coinlink Technology amid Hong Kong’s new fiat-backed stablecoin regulatory regime.

MAGA Finance

This move could enhance JD.com’s global financial integration and streamline cross-border transactions, potentially impacting the cryptocurrency market significantly.

JD.com is advancing its global ambitions by registering entities for “Jcoin” and “Joycoin” via its fintech branch, JD Coinlink Technology. The move aligns with the start of Hong Kong’s regulatory regime for fiat-backed stablecoins. This initiative marks an important step for JD.com.

JD.com, led by Chairman Richard Liu, is launching stablecoin projects through its fintech subsidiary. JD Coinlink Technology will use Hong Kong as a gateway for compliant stablecoin issuance. The company eyes both B2B and potential retail adoption with this strategy.

The entrance of major companies like JD.com into the stablecoin arena is anticipated to cause immediate industry shifts. Financial markets could see increased regulatory focus, and consumer adoption might expand. The initiative also shifts the geopolitical focus towards Hong Kong’s financial landscape.

JD.com’s stablecoin plan, involving the Hong Kong Monetary Authority’s sandbox, reflects significant political and business implications. With a Hong Kong dollar peg, the stablecoin could stimulate international transactions and influence the region’s regulatory stance on digital currencies.

With JD.com’s participation in Hong Kong’s stablecoin framework, competitive dynamics may shift within the fintech sector. The stablecoin, pegged to the Hong Kong dollar, is seen as a strategic effort to leverage regional regulatory advancements in digital currency deployment.

Insights on potential regulatory and financial outcomes suggest robust growth in regulated digital payments. This project, if successful, links to historical trends where traditional companies enhance efficiency and reduce cost in cross-border transactions by entering cryptocurrency markets.

“We can reduce the global cross border payment cost by 90% and then improve the efficiency to within ten seconds.” – Richard Liu, Chairman, JD.com
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