- Community dissatisfaction with current marketing strategies
- Decline in on-chain activity raises sustainability concerns
- Lucie maintains optimism despite community skepticism
Shiba Inu’s Shibarium faced intense community backlash after unveiling a controversial marketing strategy in early September 2025, leading to a 99.75% drop in daily on-chain transactions.
The marketing misstep underscores concerns about sustainability and community trust, sparking skepticism over Shibarium’s long-term viability within the broader cryptocurrency ecosystem.
Shiba Inu’s Shibarium has encountered community dissatisfaction due to its current marketing strategies. This sentiment arises amid a decline in on-chain activity, which has led to community concerns regarding the project’s sustainability.
Lucie, the marketing lead, affirmed optimism for the token, while Shytoshi Kusama has not made recent public statements. Despite this, community anger has risen due to a marketing pivot toward newer regions.
Market Responses and Concerns
The recent marketing move has affected SHIB’s price negatively, with a noticeable 7.7% weekly drop. On-chain transactions decreased, heightening fears of the project’s erosion in market presence. “Autumn will bring bullish momentum for SHIB tokens,” said Lucie, marketing lead, addressing heightened community skepticism about the ecosystem’s viability.
Reported transaction counts in Shibarium have now fallen dramatically. The market response signifies potential concerns about financial sustainability and future viability of Shiba Inu’s ecosystem.
Community Response and Developer Actions
Active discussions among community members demand accountability and explicit direction from the project leads. Confidence is shaken as developers take steps, such as revising marketing approaches, to address concerns.
Historically, similar declines in community-driven ecosystems have led to financial and market instability. Without decisive action to correct the current trajectory, SHIB could face continued volatility, impacting its long-term prospects.
