- X (formerly Twitter) launches Handle Marketplace on October 19, 2025.
- Ethereum price impacted, trading at $3,996.96.
- Market priced handles reach seven figures for rare usernames.
On October 19, 2025, X (formerly Twitter) launched its first-ever Handle Marketplace, enabling Premium users to purchase unused usernames for seven-figure sums, launching an industry-first initiative.
The move aims to boost revenue and incentivize subscriptions, coinciding with a brief Ethereum price uptick, suggesting potential synergy with Web3 identity solutions.
X (formerly Twitter) officially launched its Handle Marketplace on October 19, 2025. This platform enables Premium and business subscribers to purchase unused usernames, with rare handles reaching prices in excess of seven figures. The initiative is led by X’s executive team and communicated primarily through [@XHandles].
While no direct quotes from top executives like Elon Musk have been provided, the team’s efforts aim to monetize usernames.
Immediate Effects
Immediate effects include a strong interest from organizations and cryptocurrencies like Ethereum experiencing a trading increase of 2.81%. This signifies potential synergy due to increased social media-linked crypto projects. The financial implication involves handle prices ranging from $2,500 to over $1 million. This incentivizes subscriptions to X and could enhance its revenue stream significantly by focusing on rare and brand-relevant handles.
As the marketplace opens, impacts for developers and the blockchain community include increased interest in digital identity commoditization. These changes amplify decentralized verification projects. Expectations for regulatory and technological outcomes include potential shifts in blockchain utilization. Zero-knowledge proof technology could become more prevalent, influencing Web3 identity platforms, particularly those supporting ETH, Polygon, and similar networks.
Official Statement from XHandles
“The X Handle Marketplace is our industry-first solution to redistribute handles that are no longer in use. Eligible Premium subscribers will be able to search and make requests, with both complimentary and paid options available.” Link
For more details on how unused usernames are managed, you can check out the Inactive X Accounts Policy Overview.
For exploring various handles on the X platform, visit this link.
