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Coinwy > Blog > Market > Investor > Vanguard Becomes Largest Shareholder in Strategy, Avoids Bitcoin Offerings
Investor

Vanguard Becomes Largest Shareholder in Strategy, Avoids Bitcoin Offerings

Thiago Alvarez
Last updated: July 14, 2025 7:34 pm
Thiago Alvarez
Published: July 14, 2025
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Key Points:

  • Vanguard now leads as Strategy’s largest shareholder despite its skeptical Bitcoin view.
  • Vanguard’s involvement did not shift its anti-Bitcoin position.
  • Strategy’s continued Bitcoin focus impacts market perceptions.

Vanguard Group has become the largest stakeholder in Michael Saylor’s Strategy, previously known as MicroStrategy. Despite acquiring over 16 million shares, the firm continues its anti-Bitcoin stance, not offering Bitcoin to its clients. This move highlights the complicated views surrounding Bitcoin adoption among traditional financial entities.

Over 13,000 institutional investors now hold shares in the company. Surprisingly, Vanguard Group, a firm known for its anti-Bitcoin stance, is the largest shareholder with over 16 million MSTR shares… — Michael Saylor, Co-founder, Strategy (formerly MicroStrategy)

Over 13,000 institutional investors currently hold shares in the company, according to co-founder Michael Saylor. This investment reflects a growing trend of indirect strategies to gain exposure to Bitcoin without directly offering it to consumers, reflecting broader market changes as demand shifts.

Effectively, Strategy’s inclusion in the Nasdaq-100 index enhances its institutional and retail appeal, attracting over 814,000 retail holders due to its BTC accumulation strategy, which parallels the broader crypto sentiment.

For the industry, this further cements Strategy’s role as a pseudo-Bitcoin ETF offering traditional investors large-scale exposure to BTC. The ongoing engagement of hesitant institutions with Strategy stocks underlines how traditional financial sentiment toward cryptocurrencies is evolving gradually.

Historical patterns show that increased institutional investment in Strategy often results in greater retail interest both in Strategy and in spot Bitcoin markets. This dynamic is crucial as it appears poised to echo previous trends where major institutional adoptions drive up both Strategy’s stock and Bitcoin prices.

Consistent with its policy, Vanguard continues holding onto Strategy without offering direct crypto products, reflecting its steadfast approach despite broader market fluctuations. Strong institutional engagement with Strategy potentially signifies forthcoming shifts in the industry, influencing market volatility.

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