eToro plans to acquire US brokerage TradeZero as it reported a 30% drop in second-quarter crypto revenue, underscoring the trading platform’s push to broaden its business beyond digital assets. The eToro TradeZero acquisition pairs a forward-looking expansion move with softer crypto trading results.
The TradeZero deal anchors eToro’s US expansion
eToro said it plans to buy TradeZero, a US-based brokerage, in a move framed around accelerating its expansion in the American market, according to eToro’s announcement. For related coverage, see Best Crypto Portfolio Trackers in 2026: 7 Tools Worth Using.
TradeZero adds established US brokerage infrastructure and reach to eToro’s platform, extending the company’s trading offering beyond its existing footprint. The deal is positioned as a strategic step in eToro’s growth mix rather than a response to any single market event. For related coverage, see Ukraine Places $8.3M in Seized Crypto Under State Management for First Time.
The transaction lands as eToro continues to build out its broader trading and investing business, having previously led a $12.5 million round in onchain perps exchange Extended.
Q2 crypto revenue fell 30%
eToro reported that its crypto revenue fell 30% in the second quarter, in its second-quarter 2026 results.
The decline in crypto revenue matters because digital assets are part of eToro’s trading offering, making that line a closely watched indicator of activity on the platform. The drop provides the immediate financial backdrop against which the TradeZero announcement is being read.
Softer crypto activity is not new for the company. eToro earlier reaffirmed its commitment to crypto despite lower first-quarter activity, and the second-quarter figures extend that theme of reduced digital asset trading.
Why the acquisition points to diversification
Buying a brokerage like TradeZero broadens eToro’s revenue exposure across traditional trading channels, reducing the company’s dependence on crypto activity that can swing sharply quarter to quarter.
With crypto revenue down 30%, diversification becomes a directly relevant business theme, and the TradeZero deal signals eToro adjusting its growth mix toward a wider trading base. eToro has also backed digital-asset infrastructure through moves such as its involvement in Extended’s $12.5 million strategic round, suggesting it is expanding rather than retreating from either side of its business.
For eToro, a wider trading footprint could soften the impact of quarters where crypto revenue contracts, though the ultimate effect will depend on the completion and integration of the TradeZero purchase.
Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital asset markets carry significant risk. Always do your own research before making decisions.
