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Coinwy > Blog > Market > Business > DDC, Animoca Bolster Crypto Holdings in Treasury Strategy
Business

DDC, Animoca Bolster Crypto Holdings in Treasury Strategy

Thiago Alvarez
Last updated: July 18, 2025 5:21 pm
Thiago Alvarez
Published: July 18, 2025
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Key Points:
  • DDC and Animoca expand crypto assets in treasury management.
  • Strategic partnership announced with $100 million allocation.
  • Institutional inflows support growing altcoin usage.

Main Content

DDC Enterprise Limited and Animoca Brands have jointly announced a significant expansion of their cryptocurrency holdings, including ETH, XRP, and SOL, as a part of their treasury strategies. This financial maneuver was made public following their collaboration this past July.

Contents
Main ContentLedeNut Graph

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The collaboration between DDC and Animoca Brands marks a pivotal shift in cryptocurrency treasury management, indicating wider market acceptance and potential ripple effects across financial markets.

Nut Graph

DDC Enterprise Limited announced a $100 million partnership with Animoca Brands to optimize their Bitcoin holdings. Norma Chu, Chairwoman and CEO, DDC Enterprise Limited, stated, “The addition of Yat Siu to our newly formed Bitcoin Visionary Council brings exceptional industry experience and network value that will strengthen our strategic direction and help guide our treasury and Bitcoin ecosystem initiatives. Together, we’re committed to innovation, disciplined risk management, and unlocking Bitcoin’s full potential as a modern treasury asset.“

Both companies aim to improve their financial position through altcoin allocations, focusing on ETH, XRP, SOL, among others. Animoca Brands’ report highlights regulatory improvements and favorable accounting rules bolstering this trend.

Institutional inflows into Ethereum surpassed $3,000 last week, demonstrating its rising significance as a treasury asset. Ripple effects are seen in XRP and SOL, driven by similar accumulation trends and regulatory shifts.

The adoption of cryptocurrency in corporate treasuries signifies a strategic financial shift, with public companies enhancing their altcoin holdings. The recent FASB rule changes have played a crucial role in this market transition.

Expectations are set for further growth in cryptocurrency asset use by organizations. Market experts project potential Bitcoin price rises to $130K–$150K by year-end, aided by corporate crypto accumulation. This trend may reshape the financial landscape.

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